The Fierce Farm Girl Has A Secret Space Chapter 2466: Scarcity Marketing (2)

"You've truly worked hard," Yang Ruxin offered with a smile, "Please, have a seat and quench your thirst."

"I reckon I've spoken more today than I do in an entire year," Hao Jian exclaimed, draining a cup. "But as I said, our medicinal wine is destined for immense popularity."

"Whether it achieves that status hinges on its sales performance," Yang Ruxin replied with a chuckle. "That responsibility falls upon your capable shoulders."

"Rest assured, the wine shops are fully prepared, awaiting only the stock," Hao Jian declared, a smug grin on his face. "I guarantee it will be a resounding success."

Yang Ruxin remained noncommittal. Her own optimism wasn't as high; she understood that novelties require time for public acceptance. In her view, with sufficient time, success was inevitable, stemming from her profound faith in products originating from her special space.

"Ruxin, shouldn't our wine possess a distinct name?" Hao Jian inquired suddenly.

"Naturally," Yang Ruxin affirmed with a smile. "Let us christen it 'Xiaocang River Wine'." She gestured towards several ceramic vessels on the table, adding, "These wine jars were designed by myself."

It was then that Hao Jian and Qin Shou noticed the inscription already adorning the jars: 'Xiaocang River Wine'. Etched discreetly at the base was a stylized 'Yang', accompanied by sequential Arabic numerals. This intricate numbering system, known only to Yang Ruxin's confidants, signified the unique identity of each jar.

"But Sister, aren't wine jars primarily for storing wine? Why would you design bottles in such a way?" Qin Shou questioned, picking up a slender bottle with a perplexed expression. "This bottle appears incapable of holding a substantial volume."

"These particular vessels are intended for our red wine," Yang Ruxin explained with a light laugh. "Did you not sample it earlier? Each bottle contains just over a kilogram of wine. We are strategically targeting the premium market segment."

Hao Jian and Qin Shou exchanged a knowing glance, a dawning realization that their business acumen seemed dwarce in comparison to her foresight.

On April 1st, the medicinal wine workshop commenced operations. After a fortnight, the inaugural batch of 500 jars of Ginseng Wine was finalized, formulated to address conditions such as palpitations, shortness of breath, nervous exhaustion, and general physical frailty.

Qin Shou and Hao Jian procured 200 jars. Simultaneously, Yang Ruxin dispatched 100 jars to the capital, entrusting Gu Di and Aunt Hong Ye with the task of presenting them to the Empress Dowager, the Emperor, and the Crown Prince within the imperial palace.

Following this, a diverse array of over a dozen other varieties were introduced, including Eucommia Bark Wine, specifically formulated for kidney deficiencies, and Poria Wine, intended to combat insomnia.

Leveraging their innate merchant skills, the Qin and Hao families employed a spectrum of innovative sales strategies. These included the distribution of promotional flyers, the offering of complimentary samples, and even the hiring of individuals to feign illness and subsequently express profound gratitude for the medicinal wine's miraculous curative effects.

In essence, their sales tactics were as boundless as their creativity.

Crucially, they adeptly capitalized on the widely acclaimed reputation of Yunmen Mountain's esteemed physician, Dao Xuzi.

Through this meticulously orchestrated series of maneuvers, the medicinal wine gradually carved out its niche in the market, with the Ginseng Wine emerging as the undeniable bestseller.

"Sister, the Ginseng Wine has completely sold out!" Hao Jian exclaimed, rushing over with palpable excitement. "Should we expedite the expansion of our production?"

"No," Yang Ruxin declared, shaking her head. "Commencing next month, each establishment will be restricted to selling a maximum of 50 jars per month. This limitation will apply equally to all our other wine varieties as well."

"But why?"

"Are you familiar with the concept of scarcity marketing?"

Hao Jian shook his head in confusion.

"Let me illustrate it this way," Yang Ruxin began, looking towards Hao Jian. "Have you already consumed your meal?"

Hao Jian nodded affirmatively.

"If I were to offer you a chicken leg right now, how would you feel about receiving it?"

Hao Jian patted his stomach, responding, "I suppose I could manage to fit it in, though it might feel a bit… excessive."

Yang Ruxin couldn't suppress a giggle. "Precisely. Even if you could accommodate it, wouldn't it feel somewhat like a forced addition?"