Back To The 80s: President's Doted Wife Chapter 1623 - 1624: Perspective

For the following two days, Cheng Su led her parents and in-laws on a tour of Guangcheng, indulging in copious dining and shopping. While a significant sum was expended, the radiant happiness on their faces made every penny well spent.

Money finds its true purpose when spent, transforming from mere numbers and paper in a bank into tangible experiences. Otherwise, it remains inert.

On the fourth day of their stay in Guangcheng, Cheng Su intended to assist Ying Xiaoya with certain affairs. Before departing, she contacted Cheng Jianguo at the university, requesting his presence to entertain the elders and leaving Xiao Qi in their care.

Having had their fill of shopping during the initial days, the family remained at home while Cheng Su attended to her errands. They occupied themselves by playing with their grandchild and watching television, the day passing by uneventfully.

Prior to visiting Xiao Ya, Cheng Su had arranged a meeting with Cheng Yaozong, who sought her counsel regarding the future trajectory of the real estate market.

Cheng Su felt a flicker of surprise, intrigued as to how he became so certain of her expertise in this domain.

"Last year, you alluded to investing in land. My elder brother and I deliberated on this, deeming it a viable strategy. Observing the developments this year, I wished to solicit your informed opinion on the prevailing market standards for housing prices," Cheng Yaozong explained with a warm smile.

Cheng Su grasped his meaning and, after a moment's contemplation, articulated, "While the economy has seen advancements, it is still burgeoning. The populace's living standards have improved, yet their purchasing power remains somewhat constrained. Nevertheless, every era harbors affluent individuals and those with keen foresight. The inherent advantage of major metropolises lies in their robust absorptive capacity; merely observe the significant population surge in Guangcheng compared to the previous year. Once individuals experience the conveniences of urban living, the allure of returning to agrarian roots naturally diminishes, as cities present a broader spectrum of opportunities!"

As she spoke, she noticed Cheng Yaozong's smile, then playfully touched her head, remarking, "Look at me, getting carried away and showing off before you!"

"Please, continue. I am listening intently!"

Cheng Su responded with an "Oh," ceasing her discussion of superficialities and plunging directly into the core of the matter. "Our cultural inclination traditionally prioritizes securing a roof over one's head. Once constructed, dwellings will invariably find buyers, but pricing remains a critical factor. I believe the demographic of the middle to upper-middle class significantly outnumbers the ultra-wealthy; therefore, targeting this segment might prove advantageous. We must avoid constructing excessively high-end properties that exceed affordability, as this could lead to losses even upon eventual sale. Furthermore, concerning land parcels, locations possessing aesthetic appeal, such as those affording river or mountain vistas, could be meticulously developed into refined, luxurious enclaves. Just as individuals differ in wealth and social standing, so too should residences reflect these variations; the key lies in adapting to local conditions."

"So, your preference leans towards addressing practical needs more directly?" Cheng Yaozong inquired, tapping the table.

Cheng Su affirmed with a nod, stating, "We could perhaps gauge the market's receptiveness by initially erecting one or two buildings. If the response is favorable and the capital is recouped, we can promptly initiate the subsequent phase of development, ensuring a seamless progression."

Cheng Yaozong nodded and then abruptly shifted the topic, inquiring, "Did you encounter an unpleasant experience while shopping at Lailai a few days prior?"

Cheng Su offered a knowing smirk, playfully retorting, "You already knew, didn't you?" She found it somewhat astonishing that he hadn't already dispatched someone to investigate the incident.

"That particular employee has been dismissed!"

This outcome was anticipated, and Cheng Su expressed no surprise. "That is a relatively minor issue. People often form judgments based on outward appearances, which likely explains her demeanor. However, as an employee in the service industry, her attitude and professional conduct were regrettably subpar. For a mall aiming to elevate its standing, adherence to service principles is paramount, recognizing that the customer is invariably correct. Even if genuine warmth cannot be guaranteed, at the very least, service should be rendered competently, without categorizing patron capacity based on attire. Otherwise, offending ordinary individuals might carry little consequence, but inadvertently offending understated yet influential figures could prove substantially more problematic."

Cheng Yaozong's eyes gleamed, and he slowly nodded in agreement, "Indeed, that aspect warrants careful consideration!"