One Birth Two Treasures: The Billionaire's Sweet Love Chapter 4771 Never Too Late to Love (178)

Five months had now passed.

The CEO role at Tianyu Entertainment, overseen by Shengyu Group, underwent an official transition. Mu Yueyao emerged as the inaugural female CEO in Shengyu Group's entire history, managing every entertainment operation under Shengyu's umbrella.

In truth, this transition phase proved quite extensive. Even though Yun Tianyou had assumed control over the bulk of Shengyu's operations from his father, the company avoided operating as a pure family business.

Mu Yazhe envisioned Shengyu Group evolving into a lasting international powerhouse across generations. To curb any family favoritism in what might resemble a familial setup, every corporate role was filled through impartial competition. Naturally, as the cherished offspring of Shengyu Group's creator, she enjoyed certain advantages during the hiring.

Once Mu Yueyao fully assumed command of Tianyu Entertainment, she introduced three sweeping reforms to herald her era at the helm. To start, she purged all the lingering pests from the past.

Tianyu Entertainment originated from Huanyu Entertainment. Following Shengyu Group's takeover of Mu Group, they absorbed Huanyu Entertainment as well.

This merger lacked any amicable spirit. Mu Yazhe had aggressively pushed it through back then, leaving some veteran Huanyu shareholders harboring resentment.

Observers outside viewed the acquisition skeptically. They believed Huanyu would inevitably decline after falling under Shengyu's ownership.

That prediction rang true during the takeover phase, as Huanyu plummeted for an extended stretch. Yun Shishi personally shouldered nearly half of the domestic operations at that juncture. The deal delivered a massive setback to Huanyu, prompting an exodus of numerous top stars.

Eventually, through steady stabilization and merging efforts, Huanyu transformed into Tianyu Entertainment, sparking a turnaround.

Yun Shishi, then in semi-retirement as entertainment deputy director, outshone Ji Lin with her visionary approach. She bypassed internet stars to contract a select group of seasoned performers and skilled actors whose deals had expired.

The year Yueyao hit 10 marked a pivotal moment for Tianyu. Box offices tanked that year amid exorbitant salaries and subpar performances from trendy young idols. Yet, a TV series backed by Yun Shishi exploded in popularity, stunning audiences everywhere.

Her pick avoided flashy IPs or star-studded productions, opting instead for a straightforward family saga centered on mother-in-law and daughter-in-law clashes. Its gripping pull on viewers, paired with stellar acting, earned it acclaim as a heartfelt blockbuster.

Truth be told, the plot held no fresh twists. But after enduring clunky performances from those youthful stars for so long, true popularity surged back into focus. Plus, skilled performers staged comebacks amid shifting pay scales and contract quirks in the industry.

This stemmed not from Yun Shishi's prophetic insight alone, but her conviction that stars could endure inexperience or average looks—yet flop utterly with poor work ethic or shaky ethics. She despised half-hearted professionals.

Tianyu's artists gained soaring prestige. Soon after, Tianyu assembled top-tier production crews. With solid scripts, stellar teams, talented casts, and prime opportunities, Tianyu claimed a market dominance that defied all odds.